Understanding your AdSense earnings

Page RPM (Page revenue per thousand impressions) is calculated by dividing total earnings by total number of page views and then multiplying the result by 1000.

($AdSenseRevenue / Number of page views) * 1000 = Your Page RPM

($1000.00 in AdSense earnings / 200,000 page views) = .005 * 1000 = $5 Page RPM

Essentially, your Page RPM determines how much money you’ll make per 1000 page views. If your page RPM is $5 and you want your site to make $3000 per month from AdSense, then you’d need to get about 600,000 page views a month to achieve that number.

($DesiredAdSenseRevenue / Page RPM) * 1000 = The amount of page view you need to achieve that number.

Now, while we should always be working towards increasing our traffic, there are also things you can do to increase your Page RPM – allowing you to make more money from your current traffic. That’s where Custom Channels come in.